It’s safe to say that the last year has undoubtedly been the strangest in recent history. Businesses across the globe questioned their position in the new world, exactly how they fit into it and how they would have to adapt in order to do so. As the work-from-home revolution began, we certainly pondered these questioned. However, upon reflection we realised that printing services will be extremely important this year for a number of reasons…

Getting the Word Out Locally Through Door Drop & Printing Services

Current circumstances means that the value of door drops have increased significantly. Whether you’re a business, charity or local authority, effective communication with local communities is key. Leaflet printing is a reliable and safe way for all organisations to convey important messages and updates over the course of a national lockdown. 

Even though we live in a very digital age, there is still a large number of the populous who may not have access to online services. Or, aren’t comfortable with using technology. Therefore, having the ability to reach these individuals via the letterbox is an important resource. It’s also worth mentioning that receiving post through the letterbox will provide a sense of normalcy for many who would check their porch for post as part of their daily routine. With normality in such short supply at the moment, it’s the little things that make a big difference! 

All responsible leafleting companies that distributes door to door advertising will have had to have implemented measured to ensure the safety of their own staff and members of the public e.g. social distancing and providing PPE. If organisations continue to follow the up to date rules & regulations set by the government, then there is no reason why they would not be able to continue to operate and provide distribution services. 

Takeaways On The Rise As Is Menu Printing

With restaurants having to close their doors, takeaways have become a more regular Friday-night and weekend occurrence for so many across the country. In fact, UK delivery orders surged by almost 400% in the fourth quarter of 2020. Restaurants themselves have even adapted to the times and tailored their service to provide home delivery. Fine dining delivered straight to your door! 

Whether it be a takeaway or restaurant, either business requires a way to get their food options and offers seen by their customers. Menu printing is a time and tested method that has been utilised for decades. Even in the old days (and by that we mean a year ago), seeing new menus through the letterbox from local eateries was a feast for the eyes…and perhaps a feast for the evening. The colourful menus featuring vibrant tones and alluring food imagery is always a sight to behold, and again provides a sense of normalcy to everyone staying at home. 

Door drop leafleting is also a great way to promote exclusive offers which can only be attained when contacting restaurants and takeaways directly. This means local businesses will benefit as they won’t have to pay any commission to intermediary food portals. Customers will also benefit by paying less for their overall order. It’s win-win for all “steak-holders.” 

All Other Businesses Who Can Operate Should Start Advertising via Leaflet Printing Services

Besides those in the food industry, there are a small number of other industries which are allowed to operate under the current government guidelines. In terms of those that would benefit from printing services, they include: 

• Home Improvement Companies
• Personal Trainers (on a one to one, outdoor and socially distanced basis) 
• Cleaning Companies
• Bicycle Shops

All of the industries mentioned above could benefit hugely by reaching out to local communities with a flyer door drop marketing campaign. 

Home Improvement Companies

During lockdown, it’s the perfect time to undertake a home improvement project. Whether it be a multi-story extension, conservatory, loft conversion or kitchen refurb, any extension requires a substantial amount of time and energy when taking an idea from the design phase to it’s eventual completion. Currently, we all have a lot more time in are hands meaning you can spend those additional hours fine-tuning the various design elements and material choices, to ensure you end up with your dream extension. Companies in this industry can provide different monthly offers on their various services which will undoubtedly entice enquiries! 

Personal Training

Personal training is another industry where a small amount of print marketing could have a substantial return on invest. We all know that lockdown weight is definitely a real phenomenon and all would look to shed the extra pounds that they may have put on over the course of the year. Personal training can take place on a one to one basis, when outdoors and when socially distanced. Essentially, P.T. sessions are most likely to take place in park or another outdoor environment. There, your trainer can push you to your limits from a 2m distance, providing first class exercise routines as well as much needed motivation to push that extra rep. If you’re looking to get a few more clients on board, why not try getting some flyer printing done and posting them throughout your local area…a great way to get some cardio in too! 

Cleaning Companies

Under current guidelines, cleaners are still permitted to operate inside people’s homes. Government guidelines on social distancing must be followed to the letter as expected. However, in a world where vigilant cleanliness is a priority, it’s extremely valuable that cleaning companies have been allowed to keep their doors open! 

Bicycle Shops

It seems like everybody has become a keen cyclist in one lockdown or another. Well, good news! your keenness may long continue with bike shops being able to stay open. According to the Bicycle Association, from March 2020, bicycle retailers saw sales growth of 60%. Electric bike sales also saw an increase of 92% between April and September 2020. Finally, in May 2020 cycling activity rose to over 300% of its pre-lockdown levels! So, whether you’re looking to jump on the trend or are in need of bike repairs, you’ll be able to fulfil both requirements for however long we are in lockdown. If you are a company and have any bike deals going, let people know through the flyers! 

Overall, in times of adaptation, where there’s a will…there’s always a way. If you’re any of the aforementioned industries and are looking for printing services in Edinburgh, Print Pixels is always here for your printing needs. We have a fantastic team of in-house designers if you need help with any of the creative elements. If you already have that sorted, we can simply print on demand! We hope all readers have had as good a start to the year as possible in the current climate. Stay safe out there!